SVAA Academy 2024

Inconsistent Income. Most VAs work with a client on a specific project, often pulling 10 or 12-hour days, but when the project’s over and the client doesn’t need their services any longer, they’re back to having to hustle for work.
Getting Paid By The Hour. There’s only so many hours in a day. If you’re working for an hourly wage, there’s no way you can scale, which means you’ll hit your income ceiling and have no way to bust through it.
You’re Not In Control. We all got into this business to find freedom, but the reality is we’re at the mercy of our clients’s schedules, which doesn’t feel like freedom at all.

Week 1: Introduction to Business Operations Management
- Understanding why you're no longer a "general" virtual assistant
- The role and responsibilities of a Business Operations Manager
- Skills and qualities required for a Business Operations Manager

You will learn how to transition from a general virtual assistant to a specialized Business

Operations Manager. Explore the distinct role and responsibilities, mastering skills like

communication, organization, and strategic thinking. Discover why versatility, adaptability, and

leadership are vital traits for navigating this dynamic field effectively.

Week 2: Understanding the Business of Professional Speaking
- Overview of the professional speaking industry
- Why speakers are needy and the benefit for you!
- How professional speakers generate revenue

You will learn how to unveil the intricacies of the speaking industry. Delve into speaker dynamics,

understanding their needs as opportunities for service growth. Gain insights into revenue

generation methods, from keynote speeches to book sales and consulting services, providing a

foundation for strategic support.

Week 3: Developing Business Strategy and Planning Skills
- Understanding the business strategy (systems & processes) of professional speakers
- How to develop the strategy
- Case studies: Successful business strategies of professional speakers

You will learn how to hone your Business Strategy and Planning Skills by dissecting the systems

and processes crucial to professional speakers' success. Learn to craft effective strategies

through case studies unveiling proven methodologies. Develop the acumen to navigate

complexities and elevate your role.

Week 4: Managing Speaker Engagements and Logistics
- Understanding the logistics of speaker engagements
- How to manage, communicate, and coordinate speaker engagements
- Tools and best practices for managing logistics

Managing Speaker Engagements and Logistics is a critical facet of your role as a Business

Operations Manager. Learn to orchestrate seamless event logistics, from booking content calls to coordinating travel arrangements. Master the art of communication and problem-solving to

ensure every speaking engagement is executed flawlessly, elevating client satisfaction.

Week 5: Financial Management for Professional Speakers
- Basic financial management for professional speakers
- Understanding and managing speaker fees, invoicing, and contracts

You will learn budgeting techniques, revenue streams, and expense tracking tailored to the

speaking industry. Discover strategies to optimize income, manage cash flow, and ensure

financial stability for speakers and your business. This will strengthen your role as a trusted

financial support for your client.

Week 6: Marketing and Branding for Professional Speakers
- How to develop and manage a speaker’s brand
- Digital marketing strategies for professional speakers

You will learn how to refine messaging and leverage digital platforms to amplify speaker visibility.

Explore branding strategies, audience targeting, and content creation techniques to establish a

powerful presence in the speaking industry, driving engagement and opportunities.

Week 7: Transitioning from a Virtual Assistant to a Business Operations Manager

Skills transfer: From virtual assistant to business operations manager
How to leverage your experience as a business operations manager for speakers
Career planning and goal setting for aspiring business operations managers

During Week 7, embark on the transformative journey from Virtual Assistant to Business

Operations Manager for Professional Speakers. Reflect on newfound skills, experiences, and

insights gained throughout the training. Develop a personalized action plan to navigate this

transition, leveraging newfound expertise to excel in your role and become an indispensable

asset to professional speakers.

You'll also learn how to:

Apply everything you need to learn about discovering your unique strengths and translating your expertise into a message that resonates with speakers, attracting new opportunities and increasing your value.
Master speaker support
Develop the skills to anticipate and manage speaker needs, from scheduling and logistics to research and presentation materials, ensuring a smooth and successful speaking experience.
Become an indispensable asset: Learn the ins and outs of the speaking industry, build trust and rapport with speakers, and establish yourself as a resource for speaker support, fostering long-term collaborations.

To work directly with me each week so you have personal guidance from someone in the trenches, doing the work.

My exact templates for client outreach (* offered separately)

My proven 15-minute discovery call script so you can show up like a boss on every call

Guidelines on how to price your services and create retainer packages

My exact email templates and contracts for a professional onboarding experience that delights your clients and lets them know they’re in good hands

Recommendations for secure processing tools so you always get paid on time

And much more…

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BONUS: 1: One hour-long session with me where you can ask me any questions pertaining to this class. (value $1,000)

BONUS: Speaker Executive Assistant Certification upon completion of the program (value $4,000)

BONUS: Placement in the Online Directory of Speaker Operations Manager for Speakers (value $3,000)

BONUS: Tools and Templates for Speakers by Lois Creamer! (value $29)

BONUS: Employalty by Joe Mull: How to Ignite Commitment and Keep Top Talent in the New Age of Work (value $19.95)

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Live, weekly classes (value $7,000)

My exact templates for client outreach (value $3,500)

My proven 15-minute discover call script so you show up like a boss on every call (value $750)

Guidelines on how to price your services and create retainer packages (value $1,000)

My exact email template and contracts for a professional onboarding experience that delights your clients and lets them know they’re in good hands (value $750)

Recommendations for secure processing tools so you always get paid on time (value $200)

BONUS 1:1 hour-long session with me (value $1.000)

BONUS Speaker Operations Manager Certification upon completion of the program (value $4,000)

BONUS Placement in the Online Directory of Certified Speaker Operations Managers for Speakers (value $3,000)

BONUS Entry into the next SVAA training! (value $4,000)

BONUS: Tools and Templates for Speakers by Lois Creamer! (value $29)

BONUS: Employalty by Joe Mull: How to Ignite Commitment and Keep Top Talent in the New Age of Work (value $19.95)

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Regina has taught me so much about how to be a great Speaker Support Assistant.

I have learned so much from this class with Regina Baker. I have always wanted to learn eSpeakers. Regina has taught me so much about how to be a great Speaker Support Assistant. Her teaching style is very thorough, and she is always there to ask any questions that you have in class and after class. Regina has a step-by-step system for handling and setting up everything in eSpeakers. You know that things will come up unexpectedly, and Regina walks you through how to handle those situations too. I am so glad that I met Regina, and I recommend her class to anyone considering working with Professional Speakers in the near future.

- Deborah Northcutt

Certified Speaker Support Concierge

I felt heard and coached well about how to begin building my business.

I am pumped, excited, and ready to get my business off the ground. I got clarity around focusing my business. When you are just starting and feeling the pressure to produce $$, you can be tempted to do anything! She helped me to see I have a gift/skill that can produce income. I learned best practices to use with new clients, create a target market, etc. I felt heard and coached well about how to begin building my business.

- Jacqueline

Pumped and Ready!

I realized her wealth of knowledge is immense.

When I first met Regina, I was curious about her profession, longing to break free from the corporate world. Hearing about her work with speakers sparked my interest; I thought, "I can do that!" Over time, I retired, and when she invited me to join the SVAA, I eagerly accepted. Working alongside her, I realized her wealth of knowledge is immense. I'm excited to absorb her insights and apply them to servicing professional speakers. Currently enrolled in SVAA again, I feel more confident in honing my skills and mastering the systems and processes to 100!

- Faye White

Virtually Yours

I learned the difference between a speaker agent and a speaker manager.

The conversation was eye-opening in the best way. Regina was very personable and easy to talk with, and she provided me with honest feedback on the industry as a whole. From her, I learned the differences between a speaker agent and a speaker manager, compensation for services, and the criteria I should look for in potential speaker clients. She answered all of my questions and beyond. Most importantly, the conversation with Regina helped me gain confidence in starting my own business based on my own knowledge and experience in the association world. Today, I feel more prepared to take the next step.

- Shana Gipson, DES

You’re ready to say buh-bye to headaches, frustration, wasted time, and hello to ease, flow, and gain hours back in your day.

You want to learn how to become a sought-after business manager for Professional Speakers.

You’re a VA looking for proven systems, templates, contracts, standard operating procedures, and other essentials that’ll make your life so much easier.

You’re tired of stumbling your way through the process and figuring out what does and doesn’t work and ready to build a business that actually gives you the freedom lifestyle you desire.

You’re ready to land professional speakers as clients so you both reap the rewards of a successful relationship

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It is a pleasure to meet you virtually! I'm Regina, and I LOVE apples! I eat two a day! I'm also a boss business owner + your guide to building your boss Speaker Virtual Assistant business!

Learning to become a VA was challenging, to say the least. I remember when I first decided I was going to build this business. I did a lot of research, networked, and realized I needed a much better system to build the dream life I was after.

After investing in myself and creating a plan, I finally created that dream business nine years ago. This business completely changed my life. That’s why I’m so passionate about helping other VAs build similar businesses—because I know this business can change your life, too.

Because once you have a high-value, in-demand skill like being a Speaker Operations Manager to speakers, you’ll never wonder where your next client is coming from or how you’ll pay the bills.

Imagine:

Being mentored by an experienced, sought-out Speaker Operations Manager for Professional Speakers
Getting your hands on her proven systems, templates, contracts, and standard operating procedures that will make running your business much easier
Having a tried-and-true roadmap for landing professional speakers as clients

Sounds pretty good, doesn’t it?

And it can be yours when you claim one of the 10 spots inside The Speaker Virtual Assistant Academy.

Terms and Conditions
Once purchased you agree to be bound by the following terms:

In order for us to work together with integrity, it’s important for us to agree to hold all of our conversations in confidence. Toward that end, you and I agree never to share the following information with others unless mutually agreed upon ahead of time:

• Financial information, including earnings, goals, and consulting fees
• Proprietary business information or processes
• Consulting strategies and techniques
• Business-related purchases or investments
• Any recorded conversations, whether video, audio, or transcribed
• Notes and task lists
• Any documentation related to our consulting relationships, such as legal agreements, pre-call and post-call review forms, checklists, templates, audios, videos, scripts, and questionnaires.

I have read the FAQ and understand there are no refunds offered.
When does the class begin?
Dates are subject to change with 24-hour notice

Wednesday, May 21st
Thursday, May 30th
Thursday, June 6th
Wednesday, June 12th
Thursday, June 20th
Wednesday, June 26th
Wednesday, July 10th
What is the duration of each class?
Each class is 60-minutes of training and 15-minutes of Q&A
Do I have to be present?
You should want to (this is not a course, you will be held accountable for your participation and investment.) However, if for some reason you are unable to make it, you will have access to the class membership area to view the recordings for up to 6 months. (Not available for downloading).
How many classes are required and when?
You will join me on Zoom for 60 minutes of training and 15 minutes of Q&A: 7:30 pm EST * plus homework assignments. * please check your time zone.

DATES ARE SUBJECT TO CHANGE
Seven (7) separate one-hour *LIVE* Zoom meetings.
Do I get support or access to you?
Yes, as an announced bonus, once we have completed the course, you'll receive a one-hour session with me to schedule. You can break this into 15 minutes, 20-minutes or an hour long session.
I have a question before registering
Send your inquiries to email@askreginabaker.com
Is there a refund policy?
No. There are NO refunds for any reason. Please do not sign up if you are not serious.

Let me level with you...

I put this course together to help professional speakers with experienced support staff - period.
The services I teach are uncommon for virtual assistants. I'm constantly asked to support

professional speakers. I'm booked solid, therefore...

I'M CLONING MYSELF!

I want to emphasize that this isn't about pushing a sales pitch or making grand promises. The value of these processes is undeniable; they have helped professional speakers earn substantial income!

My aim isn't to convince and overcharge; rather, it's to make this invaluable knowledge accessible to service-based providers. To top that off, this class is open to 10 students! My goal is to overdeliver! I want each person to walk away full and satisfied—like a full-course meal!

The investment of $4,000 is both reasonable and recoverable, especially considering the lucrative opportunities it can unlock in the professional speaking industry. To be transparent, I could easily price this course at $10,000-$20,000, given its foundational role in building profitable businesses as a manager for professional speakers.

She's great at training assistants and helping speakers uncover what's missing

Regina is very likely the best business manager in the speaking business. Her ability to leverage systems, white glove customer service, and manage teams make her an incredible asset to any speaking business. She has great attention to detail and a strong sense of pride in her work. Additionally, she's great at training assistants and helping speakers uncover what's missing in their own business systems that would allow their businesses to run more efficiently and effectively. I cannot recommend Regina enough! In the nearly nine years we've been together, she has helped grow my business beyond what I thought was possible.

- Crystal Washington, CSP, CPAE

Technology Strategy & Futurist

Regina knows speakers and all the backend work involved in getting a speaker out of the door and back home!

During my speaking career (20+ years), I have worked with several assistants and for whatever reasons, things fell through the cracks. I called Regina, and the rest is history! Regina knows speakers and all the backend work it takes to get a speaker out the door, on the stage, back home, and then complete all the after-speaking items. She not only has a system in place but also all the templates required for back-end business—and she's a master at systems.

- Karen McCullough, CSP

Generations Keynote Speaker & Expert on Change

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The content provided in our product and on our website may include forward-looking statements reflecting our expectations or forecasts for future events. These statements use terms like "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," and similar expressions, pertaining to potential earnings or financial performance. They are founded on opinions regarding earnings potential, with actual results being subject to various factors. We do not guarantee results akin to ours or others', nor do we assure any specific outcomes from the concepts and methods outlined in our material. Please note that no refunds are available for this product.

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